The Strange Psychology of “I’ll Buy It Later”
Human beings are fascinating creatures.
We can know something is limited, understand that it won't be around forever, and still convince ourselves that there is plenty of time.
We'll buy the concert tickets later.
We'll book the vacation later.
We'll start eating healthier later.
We'll finally clean out the garage later.
And somehow "later" always arrives much sooner than expected.
There's probably a scientific explanation for this. Some complicated combination of optimism bias, future discounting, and our brains refusing to believe that deadlines actually apply to us.
Whatever …


